"By implementing cloud computing technologies, your company can generate cost-effective, repeatable services.
The really big thing about the cloud is not 'cloud computing technologies' but the cloud computing BUSINESS MODEL.
The latter reduces costs for the consumers (IT spending) and reduces revenue and profits for the vendors (IBM).
IBM is NOT pushing cloud computing any more than Microsoft is. It would be stupid for them to do it as it's antithetical to their hardware business.
At some point in the future, we will look back on the quaint period when businesses actually bought computers and owned and ran data centers."